Seminars 6

Motivating and Managing Salespeople (SM)
Featuring James Bannister
Strategies for the newly-appointed sales manager

Successful Bid & Tender Management (BM)
Featuring Hywel Lloyd, James Bannister and Bert Houweling
A week-long workshop on creating bid proposals that win. Includes our unique Bid Simulation Project, in which

delegates create an actual bid document.

Writing Powerful Advertising and Selling Copy (AC)
Featuring James Bannister
How to copy that serves the marketing objective, with power and style

Understanding Advertising Design and Layout (AD)

Featuring James Bannister
A special version of How to Look Good in Print (PA); how to engage readers and get the message across

Creating Effective Promotional & Sales Literature (SL)
Featuring James Bannister and/or Hywel Lloyd
A one-day combination of the main topics from AC and AD
• A 2-day version, including critiques of delegates' work, is also available

Powerful Advertising Strategies (AP)
Featuring James Bannister

Discusses different types of advertising (awareness, image, direct marketing) , proper use of advertising and sales media, how to create an integrated advertising and sales campaign

Techniques of Win-Win Negotiation (NT)
Featuring James Bannister or Hywel Lloydr
Strategies and tactics for making deals that have benefits for both sides

Dealing Effectively with Suppliers (MV)
Featuring Hywel Lloyd or James Bannister
Fundamentals of purchasing and procurement

• combines well with Techniques of Win-Win Negotiation (NT)