Keynotes 3

Before you invest in training

6 vital questions to ask

Before you sign yourself or your staff up for training events which may be of doubtful value, ask yourself...and the organization you’re talking with...these 6 vital questions.

1. Is business skills training the producer’s main business, or just a sideline?
2. Do they tell you who the course leader will be?
3. Do the instructors have the credentials...education and business experience...to make their knowledge
real and valuable to the delegates?
4. Do they give references...from people you know...
for both the course and the presenter?
5. Is the fee reasonable? Remember:

·	a free presentation is usually a sales pitch for some other product or service

·	low price usually denotes low quality; you get what you pay for!

·	some organizations charge extra for course materials, teas, lunches, etc.

·	paying a high price to hear a “star” is no guarantee of quality, unless the “star” has something useful to say

6. Is there a payoff...a real “dollars-and-sense” benefit that flows logically from the subject and nature of the training?

Performance Seminar Group
has good solid answers to the 6 vital questions above. We offer a wide range of seminars, workshops and short courses for management, sales reps, front-line office staff...indeed, nearly the whole spectrum of your workforce. Most important, we believe in giving you real value for your training investment.